We take a mysterious name, hint at eastern mysteries, add information about the unique composition… Done – you have in your hands a perfect recipe for creating a slimming product that will be selling very well! People tend to believe in secrets, miracles and ways of solving problems, which do not require any effort, except for expenses.
Wanting to get rid of excess weight, think twice, when choosing the best weight loss method. Many slimming tools are at best overrated, at worst – can harm your health. Particular attention should be paid to those tools, medicines and supplements that are aggressively offered by advertising.
Under the guise of goji berries, you can equally easily acquire barberry berries, or Chinese wolfberry, or barbary matrimony vine, and even the glossy privet. Attention, the latter is toxic!
Powders, roots, berries…. The word “superfoods” has become so frequently used that it is already written without the quotation marks. This name is given, as a rule, to exotic products, which, according to some experts, have an incredible amount of useful substances concentrated in them; something like the “tablets of nature”.
It is assumed that superfoods are capable of bringing health benefits even in minimal doses, energizing and replenishing the lack of vitamins and minerals that almost every citizen is concerned with. It is possible that the following products can truly make their consumers happier and healthier:
It is possible that the following products can truly make their consumers happier and healthier:
- acai berries,
- maca root,
- spirulina powder,
- powdered carob.
However, their popularization proceeds in a special way:
- Instead of resigning to the fact that superfoods occupy their legitimate, yet not a very large place of seasonings and supplements on the shelves in healthy food stores, the marketers attribute marvelous properties to them.
It is predictable that the best-selling are “new ingenious weight loss tools”. The mysterious goji berries became one more miracle. They are praised by the great and powerful doctor Mehmet Oz, and admired by Pierre Ducane. If you read real reviews about the goji berries for weight loss of people trying to lose weight, 90% of them turn out to be enthusiastic and grateful…
What are these magic berries?
Reminiscent of the strange raisins, goji berries can boast of a list of recommendations the size of a weighty reference book. If we believe the disseminated information about them, goji:
- prolong life,
- cure blindness,
- rejuvenate the skin,
- balance the blood sugar level,
- reduce the risk of cancer,
- are beneficial for weight loss.
It is claimed that the protein composition of goji berries, which includes 18 amino acids, helps suppress hunger successfully. And a special balance of minerals, flavonoids, unsaturated fatty acids and phytosterols provides a special effect on the liver, making it remove the existing fat from the body and prevent the accumulation of new stocks from food, consumed together with the goji.
A well-armed army of antioxidants (carotenoids and phenolic pigments) in the composition of goji berries easily removes free radicals from cells, providing incredibly pleasant wellbeing, sexual health, and, importantly, against the background of both, beauty and youth.
The advertising description of goji berries, as a rule, mention every component that has a hypnotizing power over the consumers:
- secrets of ancient civilizations,
- recommendations of Madonna and Miranda Kerr,
- ease of use,
- promise of a quick result.
With such support, any price looks justified, but, alas, it turns out quite quickly that neither the ancient sages nor modern celebrities saw the miraculous products advertised by their forces, and indeed the effect is at best minimal.
DOCTOR’S COMMENTS ON GOJI BERRIES
Studies on products from the superfood group were held. However, they were local, on a small group of people. The results were positive, but when it comes to biologically active foodstuffs, one can speak of a truly scientifically proven effect only after extensive years of research. And no one did them.
The assimilation of macro- and microelements from superfoods is not fully understood. As well as their real impact over the metabolic processes. In addition, any exotic plant can cause allergies. It is also important to understand that high concentrations of nutrients declared by sellers, as a rule, are calculated based on the amount of 100 gr.
At that, superfoods are consumed in much smaller quantities. I believe that the content of useful substances in goji berries is rather a marketing trick. The only way that goji berries can somehow affect weight loss is if a person replaces a snack with a glass of their decoction, for example.
FOUR APPEARANCES OF GOJI BERRIES
Today, goji berries can not be called a deficit. Those who are willing to save some money, buy packages with mysterious hieroglyphics on them in market racks that sell nuts and dried fruits from all over the world., while wealthy people who are trying to lose weight trust selected goji berries in premium supermarkets.
Of course, any seller is ready with arguments designed to convince the buyer that he is offered “genuine goji berries for weight loss”, which possess a huge amount of dietary benefits and properties close to magical ones.
Meanwhile, as we mentioned earlier, when purchasing goji berries you can actually become the owner of berries of at least four varieties of relatively similar plants, one of which is also poisonous. Basically, two different varieties of wolfberry are presented at the market as goji berries:
- Chinese (Lycium Chinensis)
- Common (Lycium barbarum).
Specialists in Tibetan medicine say that it was the Chinese wolfberry with its smaller, round and sweet berries that traditionally was cultivated in the shrouded Central Asian highlands as energy and health-improving raw materials.
Tibetan spiritual advisers, however, were never concerned with weight loss issues and were using berries as a vitamin immunostimulant for regeneration after meditation, since they did not have raspberries and ash berries for this.
Dr. Tenzin Dorjee from the American Institute of botanical research of traditional Himalayan medicine claims that the name “goji”, composed of several dialect eastern words, was used for the first time by his colleagues in 1973 to represent to the Western world the fruit of Chinese wolfberry.
He was upset because a few decades later, the marketing promotion took another wolfberry variety – cheaper and undemanding in cultivation Lycium barbarum. Unfortunately, the Chinese name of the ordinary wolfberry – Go Qi Zi – is quite assonant with goji.
For the entire world, namely the larger, oblong acidic and slightly astringent berries became “the very real goji”, which were attributed incredible properties for weight loss. In the opinion of the Tibetan medicine specialist, the common (also called barbary) wolfberry does not have any effect on fat reserves, weight and volumes.
At that, it loses considerably to the Chinese species in benefits, and it is generally different in presentation, flavor and geographical spread of the berry. However, the multi-level marketing has chosen a more affordable and cheaper product. As goji wolfberry – barbary, they can offer you other fruits, similar in appearance and name, barberry (Berberis), which is popular among the fans of mutton pilaf.
These oblong sour-tart berries are easy to recognize due to their small size. Fresh barberry is bright red, translucent to light, and gets a dark purple color in dried form. Rich in vitamin C and organic acids, barberry is quite good on its own, and you can buy under its real name times cheaper than “under the mask” of goji berries.
However, under the guise of goji berries, hapless dieters can also get a product with even more questionable benefits, and namely the fruits of privet (Ligustrum lucidus), also known as wolfberry. In its fresh form, privet does not even look like goji. Insidious sellers of “falsegoji” could have been forgiven for this “dress up”, unless privet is toxic.
Often, namely the seeds of this plant are sold online under the guise of planting material for the cultivation of the famous goji bush. You can use it for landscape design with you conscious clear, but you can hardly count on the weight loss effect of such fruits, except that weight loss can be achieved through classic food poisoning symptoms.
In short, intending to lose weight with the help of magic goji berries, you can fail already at the stage of purchasing the superfood.
NUTRITIONIST’S COMMENTS ON GOJI BERRIES
I asked the distributor, who came to our aesthetic medicine center with an offer to buy the miraculous goji berries, to provide me with the research results for this product by a certified chemical laboratory. But I never received a response to my request.
As a doctor, I can not help but be skeptical, and I question everything. Alas, there is no evidence that goji berries really have such a useful composition, as the Internet cries about, as well as the fact that their use really provides a beneficial effect on the weight normalization process. The same applies to chia seeds and other superfoods that are now common.
To successfully lose weight, you need to identify the cause of the extra pounds appearance, and you can do this only with the help of a detailed body examination. Goji berries will not play any role in this, because they are neither a diagnostic tool nor a medicine.
HOW TO TAKE GOJI BERRIES FOR WEIGHT LOSS?
Do not take them seriously! Among the “miraculous” weight loss means, those who can be controversially used to cook many different mouth-watering dishes are particularly popular. The goji berries have not become an exception.
The producers and sellers emphasize the gastronomic universality of their goods, offering to add goji berries literally anywhere, to:
- cottage cheese.
At the same time, they promise that the Tibetan supplement will reduce the calorie content of any dish and make it healthier.
Especially popular is the infusion of goji berries. To make it, you need to pour 100 g of dry berries with half a liter of hot (but not boiling) water. The drink, to which weight loss and rejuvenating properties are attributed, can be consumed in half an hour.
This way of consuming goji berries is especially appreciated by those, who do not appreciate the specific sour-salty taste of the superfood, but really want to lose a couple of kilograms without any extra efforts. “Cake” left after infusing, is also allowed to eat, which can not but rejoice, given the price of berries.
Probably, the goji berries infusion will indeed provide a certain effect, which coincides with the desired one. It is achieved due to the fact that any drink naturally fills the stomach, somewhat suppressing hunger and helping to reduce portions of the food consumed (this action is the base of, for example, the famous hydrophilic diet for lazy and various drinking diets).
In addition, like every other decoction of dried fruit, the goji berries infusion possesses a diuretic and laxative action, which has the chance to turn into a problem, if the person who is trying to lose weight abuses the miracle cure.
Yes, you will lose kilograms in this case – and with them the intestinal microflora, and those useful substances that did not have time to digest.
DOCTOR’S COMMENTS ON GOJI BERRIES
Goji berries, or Chinese lycium, are useful exactly as much as all other dried fruits. 100 grams of this product contain:
- 250 kcal
- 40 grams of carbohydrates
- 11 grams of fiber.
Fresh berries are rich in vitamin C, but it breaks when the berries are dried, so those goji berries that are sold worldwide should not be attributed with the properties of a mega-oxidant. Of course, if a person watches his menu and eats a handful of goji berries from time to time, it may be of some use to him.
However, you should not hope that you will manage to lose weight by eating a piece of cake with goji berries. The value of goji as an assistant for weight loss is unambiguously exaggerated. In my practice, I have not seen cases of getting rid of excess weight with their help. I can relate the popularity of these berries only to their high-quality promotion.